Drinking yogurt market seen reaching $62.8 billion by 2031

The global drinking yogurt market is projected to grow from $34.0 billion in 2021 to $62.8 billion by 2031, driven by demand for healthier, immunity-supporting foods and more organic, low-processed products. Asia-Pacific led the market in 2021 and is expected to remain the top region as plant-based options and flavored drinks expand.

Why it matters: - Drinking yogurt is moving from a niche dairy drink to a broader health-and-wellness category. - The category’s growth reflects consumer demand for foods and beverages tied to immunity, nutrition and lower processing. - The shift also opens room for organic, plant-based and flavored products to compete for shelf space.

What happened: - Global drinking yogurt market revenue was $34.0 billion in 2021. - Allied Market Research projects the market will reach $62.8 billion by 2031. - The forecast implies a 6.4% compound annual growth rate from 2022 to 2031. - A sample report is available here.

The details: - Drinking yogurt is made by blending yogurt into a liquid consistency, either alone or with very small amounts of water. - Product texture can range from highly viscous to very thin. - Manufacturers commonly sell both flavored and unflavored drinking yogurts. - The study includes lassi because it is made from curd and has the same properties as yogurt drinks. - The report distinguishes drinking yogurt from kefir and buttermilk because the fermentation and production processes differ. - Drinking yogurt is positioned as a nutrient-dense option with calcium, vitamins and trace minerals such as magnesium, potassium and phosphorus. - The category is also described as containing about 12 grams of protein per 200 grams. - Chocolate, vanilla, strawberry, blueberry, mixed berries, mango and caramel are among the common flavor profiles. - Flavored drinking yogurts held the largest market share because of broad flavor choice and easy consumption. - Plain drinking yogurts remain popular with older consumers and in Asia-Pacific and the Middle East because of their cooling effect and sour taste. - Some plain products add a small amount of sugar to improve taste. - Plant-based drinking yogurts made from cashews, soy, coconut and almonds are increasingly part of company lineups. - The report cites a 17% increase in orders for plant-based foods and beverages from Grubhub as evidence of vegan demand. - Asia-Pacific held nearly two-fifths of global market share in 2021. - Asia-Pacific is expected to keep the largest revenue share in 2031. - Asia-Pacific is forecast to post the fastest regional CAGR at 6.7%. - The report lists Meiji Holdings, Arla Foods, Again Drinks, Danone, Gujarat Cooperative Milk Marketing Federation, Schreiber Foods, Lactalis, Nestle, Marmum Dairy Farm, Chobani, Royal FrieslandCampina, National Dairy Development Board, Juhayna Food Industries, Dana Dairy Group and General Mills among the leading players. - A purchase inquiry link is available here.

Between the lines: - The market forecast suggests premium and health-focused dairy drinks are taking share from more traditional beverage options. - Organic and low-processed positioning appears to be a key response to consumer scrutiny over ingredients. - Plant-based products give the category a way to reach vegan buyers without leaving the yogurt drink format. - Flavored products likely remain the volume driver, while plain products preserve regional and older-consumer demand.

What’s next: - Manufacturers are likely to keep expanding organic, low-processed and plant-based offerings. - Asia-Pacific should remain the main growth engine through 2031 if current regional demand holds. - More flavor development and product differentiation are likely as brands compete for health-focused consumers. - More report details are listed in the company’s other market pages: Skim Yogurt Market, Yogurt Market and Greek Yogurt Market.

The bottom line: - Drinking yogurt is forecast to nearly double in value by 2031 as health, flavor and plant-based demand continue to widen the market.